![]() ![]() This is an example of marketing a(n) _.ħ) The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of _ marketing.Ĩ) People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. ![]() Marketing has little value for society as a whole.ģ) _ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.Ĥ) As economies advance, a growing proportion of the economy's activities focuses on the production of _.ĥ) Car rental firms, hair dressers, and management consultants provide _.ĪACSB: Analytical thinking Application of knowledgeĦ) Soccer's World Cup is promoted aggressively to both companies and fans. A Framework for Marketing Management, 6e (Kotler)Ĭhapter 1 Defining Marketing for the New Realitiesġ) Which of the following statements about marketing is TRUE?Ī) It is of little importance when products are standardized.ī) It can help create jobs in the economy by increasing demand for goods and services.Ĭ) It helps to build a loyal customer base but has no impact on a firm's intangible assets.ĭ) It is not needed in an Internet-fueled environment.Į) It is seldom used by nonprofit organizations.Ģ) A marketer's only concern is how best to create demand for a new product produced by his/her company. ![]()
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